Nationwide said holidays, concerts and wellness experiences were emerging as cheaper ways for people to treat themselves rather than going out and buying a car or renovating their homes.
Data from a survey by Nationwide of 1,200 of its customers reveals 2026 "will be a year for leisure and travel spending" despite more than half (54%) having concerns about the rising cost of living.
Four in 10 (41%) respondents said they plan to spend on longer holidays, as well as shorter breaks, festivals, concerts, experiences and wellness, to treat themselves "without being financially overwhelmed".
