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Specialist Holidays Group names Maria Petkova as latest trade partnership executive

People moves
James Chapple
23 February 2026

Citalia, Sovereign and American Holidays parent Specialist Holidays Group (SHG) has bolstered its trade team after taking on another ex-Classic Collection colleague.

Maria Petkova pictured with daughter Kalina
(Credit: Maria Petkova)

Maria Petkova pictured with daughter Kalina, who took part in a Junior Hotel Inspectors trip (Credit: Maria Petkova)

Maria Petkova joins the group as a trade partnership executive, becoming the fourth former member of Classic staff to join SHG after it was acquired by TravCorp last summer.

Classic Collection was shuttered by owner On the Beach Group in September, putting 26 jobs at risk – seven years after it bought the brand for around £20 million.