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Great Little Breaks inks deal to offer agents 'richer, longer holidays and touring options'

Domestic tourism
Dea Jusufi
23 February 2026

Great Little Breaks has partnered with AC Group to expand its offering to agents beyond UK short breaks and domestic packages, with AC targeting growth through the trade.

Couple with dog walking in the British coastal countryside
(Credit: iStock/AscentXmedia)

The partnership may increase average booking values through "greater product depth" (Credit: iStock/AscentXmedia)

The tie-up will combine AC Group’s curated itineraries, transfers and experiences with Great Little Breaks’ established short-break and event-led packages, creating new product for agents and trade partners.

The partnership is now live and will see longer holidays across the UK, Ireland and France sold via Great Little Breaks’ distribution channels. Agents will be able to access new itineraries, "enhanced packages" and extended seasonal travel options.

Great Little Breaks, known for packaging rail, hotel and event experiences, will add fully serviced touring itineraries and transfer solutions, alongside a broader range of attractions and immersive experiences.