Agents are experiencing clear "hesitancy" from the family market so far this year, although bookings have nonetheless remained stable in February – if not quite reaching the heights they did in January.
Families are 'hesitant' to book their summer holidays, according to agents (Credit: iStock/SerrNovik)
Andy Nelson, owner of Craig Travel, told TTG business had been "a little up and down" after the agency's strong performances in November, December and January slowed going into February.
"The momentum hasn't fully carried through," he said, albeit while noting the group's branches around Manchester were "knocking it out of the park".
According to Nelson, a major trend is a lack of commitment from families. "Whether that's them juggling finances, or the cost of living, I'm not sure," he said.
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