Agents headed into the second full week of January working “non-stop” to convert demand as peaks kicked into top gear, with Saturday (10 January) outperforming the moderate sales boost many saw on so-called Sunshine Saturday (3 January).
The European cold snap caused a “brief dip” in sales this January, but travellers quickly grew keen to dispel the winter blues (Credit: iStock/Dedy Andrianto)
Several agencies reported record-breaking days on Saturday, including Hays Travel, which celebrated the “busiest trading day” in history with “double-digit year-on-year growth”, while Not Just Travel described it as "its busiest Saturday on record".
We are very proud of our people and members, who have been working tirelessly in their branches, on the phones and online," said Hays Travel retail director Jane Schumm, while NJT co-founder Steve Witt predicted the group's "biggest peaks ever".
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