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Peaks trends exposing clients' US uncertainties while underlining cruise's meteoric rise, say agents

Analysis
Dea Jusufi
15 January 2026

Demand for cruise and high-value family bookings have led the way during a so-far particularly "intense" peaks period, agents have told TTG, although there remains some uncertainty among clients about travel to the US – including conflicting outlooks on Florida.

A mature man wearing a sunhat stands on the deck of a cruise ship, smiling and taking a selfie
(Credit: iStock/dardespot)

A surge in cruise bookings might reflect consumer desire for "highly immersive and inclusive" travel experiences (Credit: iStock/dardespot)

Gary Gillespie, managing director of The Travel Network Group's homeworking arm Independent Travel Experts, told TTG cruise now accounts for nearly a fifth (18%) of the group's overall destination mix, while Ramsbottom-based Designer Travel said cruise bookings during the early stages of peaks were currently up by two-thirds (66%) compared with last year.

Travel Counsellors is another business seeing "strong performance" across ocean and river cruising, up 17% year-on-year, a statistic global sales director Jim Eastwood said “reflected an ongoing appetite for carefully curated, highly immersive and inclusive travel experiences”.