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'Adventurous' enquiries for Japan and US offer cruise agents hope following stuttering start to wave

Cruise
Harry Kemble
14 January 2026

Agents have said wave booking levels continue to track lower than they would have done before the pandemic but admitted strong interest for long-haul destinations such as Japan and the US is whetting their appetites.

Bullet train and Mt Fuji
(Credit: iStock / blanscape)

Cruise agents reported strong demand for destinations further afield like Japan during the 2026 wave season (Credit: iStock/blanscape)

Despite demand for destinations further afield and customers appearing willing to spend more on their trips, agents conceded the traditional wave season may never return. 

Anthony Blackmore, owner of Crook-based cruise specialist Cruise365, revealed there had been lots of enquiries last week for US cruise departures after this summer’s Fifa World Cup which finishes on 19 July.

But he added so far this week his sales staff had been responding to enquiries for cruises around Japan and Asia.