The Scottish independent agency's new branding, which carries the slogan "Travel that's right up your street", aims to "create a sense of unity, clarity and cut-through across all marketing-communications activity".
It also highlights the ongoing commitment to the local communities it serves with updates across all visuals, branding and tone of voice.
Barrhead said its refreshed branding retains the agency's "iconic red logo with updated artwork and styling", with a strong emphasis on human connection.
The branding's campaign debuts across all marketing channels during Janaury peaks including a new television advert which was filmed in Barrhead's Silverburn store featuring its own agents.
Nicki Tempest-Mitchell, Barrhead Travel managing director, said: “Our brand relaunch is the result of several years of planning. High street travel agents have often been perceived as a ‘traditional’ method of booking holidays – but we’re here to challenge that notion and change perceptions as we move into a new era of holiday booking and travel.
“We’re revitalising the concept of a high street travel agent – in fact, we have been for some time through store refurbs, integration of technology, in-store experiences and the introduction of our new customer-facing uniform which launched in 2023."
She added: “The new brand represents everything we stand for: real honest advice from trustworthy local travel experts who just get you. I’m really proud of the team for their work on the launch and I’m confident the relaunch will set us up for standout this peak season and help us deliver another record-breaking year.”
