The trade-focused Canada and tailor-made specialist has secured an undisclosed investment from Vivid Skies, which it says will drive its "ambitious" growth plans.

Prestige, which predominantly sells through agents, achieved 30% sales growth last year, something managing director Darren Hollis said he hopes to "at least match" in 2026.

"The investment from Vivid Skies will enable Prestige to introduce new programmes currently in development, ensuring continued growth and innovation," said the operator.

It added: "As a trade-focused business, Prestige remains committed to strengthening its partnerships with travel agents and expanding its presence through both existing and future programmes."

Hollis stressed he was confident of "another strong year" for Prestige.

Prestige has recently expanded its short-haul offering with a new Sicily and Italian Lakes programme, and returned to Turkey, Cyprus and Morocco "following demand from agents".