Which? asked more than 1,000 of its members why they booked with a high street travel agent over the past three years; 60% said they opted to book face-to-face so they could "talk through their options with a real person", while more than a third (36%) said their choice owed to a complex itinerary or specific requirement.
Trailfinders topped Which? members' list of high street agencies with an overall customer score of 90% based on factors such as customer service, range of holiday options, quality of services, how the description matched the resulting holiday, agents' ability to tailor trips and value for money.
