Skip to main content

Travel Seen takes majority stake in Oxford Ski Company as group valuation hits £55 million

Agents
Emma Dooney
11 May 2026

Jen Atkinson's Travel Seen has acquired a majority stake in tailor-made ski specialist, marking the fourth addition to its portfolio of specialist travel brands.

A professional image of a white smiling woman standing with two white men on each side of her, background is snowy ski slopes

Travel Seen founder Jen Atkinson has added Oxford Ski Company to her growing portfolio of travel brands

The luxury skiing agency will join Vedere Travel, eShores and The Travel Directors, bringing Travel Seen’s TTV [Total Transaction Value] to an estimated £55 million.

“We have searched for experienced, high growth travel businesses and our investment in Oxford represents our biggest and most transformational investment to date,” said Jen Atkinson, founder of Travel Seen.  

“This next investment represents a step change in the scale and credibility of our growth and M&A mission. One of the most important factors when investing is the quality of the team and what Mark and Rupert have built over time is enviable.”