Marketing

Agency pledges to 'rescue' people's summers with dramatic lates pitch

Scotland’s Barrhead Travel launched the campaign as demand for late bookings continues to increase

Leger Holidays and Shearings open 2025 EU bookings

Deposits will start from £50 per person at Leger Holidays, while Shearings has launched a £1 per person offer on bookings made up to 31 July

Gold Medal puts new Dubai and Arabia programme on sale

Launched on Thursday (29 June), the 116-page brochure features 12 new properties as well as eight new experiences, including zip-lining

Prestige Travel rolls out new Canada brochure with agent voucher incentive

Programme ambassador Denise Hunn has said the new brochure will ’inspire and excite our travel agent partners’

Club Med opens pre-registration for summer 2024 sales

The tour operator announced on Wednesday (28 June) pre-registering customers will benefit from 20% off deluxe rooms, suites and villas

EasyJet puts spring 2024 flight and holiday schedule on sale

Additional 60,000 flights to and from the UK on sale, as well as thousands of additional holidays

Gold Medal overhauls trade portal with flexible commission function

Digital product director Jamie Greystock said on Tuesday (27 June) the new features will help agents to ’market their business’

Not Just Travel launches exclusive club for top-selling cruise agents

Business development manager Duncan Croucher has said the programme will deliver “much-needed support” to Not Just Travel’s network of homeworking agents

Hays focuses on client loyalty with customer service partnerships

Dame Irene Hays said the company was committed to “delivering an excellent customer service experience every time.”

Industry recruitment videos watched more than 600k times across social, claims Abta

Abta says its social media industry recruitment campaign has attracted more than 600,000 views

Inghams debuts first TV ad since brand revamp

Marketing director Anne Williams said the new ad will show people ’what an Inghams holiday is all about’

Wendy Wu Tours increases capacity for 2024/25 after China focus week

Chief executive Glen Mintrim said the week beginning 12 June had been been a ’pandemonium’ due to the surge in interest for China

New travel marketing collective ‘ready to help trade grow’

Andrew Shelton, co-founder of Llama, told TTG he hopes the new venture will help both big and small travel companies expand their reach

Travel leaders join forces to launch new marketing consultancy

Llama will bring together experienced UK travel leaders to provide the travel industry with insight into marketing techniques

Ad watchdog sanctions Holiday Extras over parking price pledge

Holiday Extras rapped by the Advertising Standards Authority over parking advertisement claim

Agency rapped for ‘misleading’ online flight price claim

Complainant to the Advertising Standards Authority was subsequently told the price stated in the ad was no longer available and they would have to pay an extra £50 to secure their booking

Consumers still prioritising holiday spend despite downturn

Nationwide says average consumer will spend nearly £1,500 on holidays this year

St Kitts flies 40 trade partners to islands as part of fresh UK push

Tourist board chief executive Ellison Thompson said the destination wanted to do something special with its UK partners to celebrate the 40th anniversary of St Kitts’ independence

Should you rethink the way you handle client complaints?

The study has highlighted how differently people respond to grievances and how each style can impact the provider’s reputation if not addressed properly

Scenic trade chief urges agents to capitalise on expedition cruise demand

Andrea Stafford said the release of Scenic’s docu-series on Discovery+ will drive a lot of demand for expedition cruises

Wendy Wu to ramp up China focus for trade as direct outsells agents

Gary King, Wendy Wu Tours head of trade sells, tells TTG about the operator’s upcoming China focus week and what agents can do to sell more tours to China

Travel Marketing Awards reveals shortlist of 2023 finalists

This year’s ceremony will take place in London on 3 July

Scenic Group to embark on UK sales blitz to celebrate docu-series

Sales managers will be out on the road between 30 May and 11 June to celebrate the launch of the Maritime Masters docu-series

Manchester airport to open 27 new shops as part of T2 revamp

The new terminal will have a food market as well as a high-end shopping area called the Avenue, Manchester airport announced on Thursday (4 May).