The cruise line said on Friday (4 August) that agents will be able to join any voyage by registering and "playing" all their customers’ bookings to achieve 100 Shine points.
Running until 2 October, the scheme also gives agents the chance to win 10 additional points by playing a quiz.
“We are thrilled to be launching our new incentive for our valued travel agent partners and we hope this initiative enables agents to book a dream voyage with Cunard,” said UK sales director Tom Mahoney. “We believe in fostering strong relationships with key stakeholders and this incentive is a testament to that commitment.”
The incentive comes as Cunard has announced that customers will have up to $600 (£469.78) to spend onboard on selected voyages this year and over the next two.