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New Cunard incentive opens up entire programme to agents

Marketing
Ilaria Grasso Macola
4 August 2023

Cunard has launched a new Shine Rewards Club incentive, offering agents the chance to put their points towards any sailing with the line.

Cunard's Queen Anne launches in May 2024

The 3,000-passenger ship is now scheduled to dock alongside Mayflower Terminal at 15:00 on 30 April

The cruise line said on Friday (4 August) that agents will be able to join any voyage by registering and "playing" all their customers’ bookings to achieve 100 Shine points. 

 

Running until 2 October, the scheme also gives agents the chance to win 10 additional points by playing a quiz.

“We are thrilled to be launching our new incentive for our valued travel agent partners and we hope this initiative enables agents to book a dream voyage with Cunard,” said UK sales director Tom Mahoney. “We believe in fostering strong relationships with key stakeholders and this incentive is a testament to that commitment.”