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Greece plots fam push and marketing blitz to kick-start Rhodes rebound

Marketing
Ilaria Grasso Macola
1 August 2023

Greece will host agent fams and invest in co-marketing with the trade to help Rhodes rebound from the wildfires that tore across the island last month, prompting the evacuation of almost 20,000 people.

(Credit: iStock)

Rhodes' state of emergency was lifted earlier this week by Greek authorities

The Greek National Tourism Organisation (GNTO) said on Tuesday (1 August) it will invite travel partners on fam trips, allowing them to experience first-hand the island’s post-wildfire recovery, while reigniting co-advertising programmes with tour operators and airlines. 

 

The tour operator also announced it will work alongside Greek regional and municipal authorities on a long-term strategy of conservation efforts as well as infrastructural development to ensure the island’s recovery and long-term future.