Marketing

Princess Cruises unveils Love Boat-inspired marketing campaign

The rebrand focuses on the theme of love made famous by the Love Boat TV series that made the cruise line a ‘household name’ around the world

MSC to give away 30 agent places for Euribia christening

Sales director Steve Williams said the opportunity was one “money simply can’t buy”

TTNG unveils new customisable marketing campaign for members

The group’s Find Your Happy Place initiative is now available

'I didn’t know the industry was unstable!' winning musician-turned-agent talks pandemic risk-taking

From pianist to £1 million travel turnover during a pandemic. How Ross Johnson’s award-wining new agency Travlux is hitting the high notes

The destinations making a comeback according to the UK's TikTok habits

New data shared exclusively with TTG reveals which destinations are on an upward trend according to the video sharing app

EasyJet holidays kicks off summer with expanded hotel portfolio

The UK’s third-biggest tour operator announced on Monday (3 April) it would add another 50 hotels to its portfolio this summer

Virgin Atlantic expands India codeshare with 18 new destinations

The UK carrier announced on Friday (31 March) the partnership will offer customers “even more choice when travelling to India”

Touromo chief hails 'phenomenal' agent response to new brand

Head of leisure Helen Smyth tells TTG about Touromo’s efforts to court agents, and why its higher quality coach touring proposition has been a success

Less than one week left to enter the 2023 Travel Marketing Awards

Entries close on 4 April ahead of the awards ceremony in July

Agency boss pins web traffic boost on adoption of ChatGPT

Travel Safe’s Brett Gerrett told TTG the AI chatbot can help agents offer customers ’something unique’

Rentyl Resorts launches first-ever fam incentive for agents

Agents will have the chance to win a three-night stay at one of Rentyl Resorts’ properties in Orlando

Brits willing to put nearly all spending on hold to preserve their holidays

New figures from Post Office Travel Money reveal 52% of people consider holidays abroad among their most important priorities after food and bills

Riviera extends transfer service across all 1,300 tours

The service was launched last month and only applied to river cruises and UK tours

Easyjet expands Twilight bag drop service to Edinburgh

The Twilight bag drop service is already active across a few UK and EU airports, including Bristol, Manchester and Berlin

How travel should up its TikTok game to attract young consumers

Gen Zs – which make up 60% of users on TikTok – rely on the app when planning their getaways, according to a recent travel tech summit

Playa Hotels expands agent incentive programme

As part of the extension, extended stays will now be part of the per room, per night rewards

Cruise Croatia revamps website with dedicated agent portal

The enhancements were driven by a 60% traffic uptick over the past year and include a streamlined quote process and added functionality

Tui to place ‘authenticity’ at heart of near-1,000 role recruitment drive

According to Tui executives, colleague-generated content is perceived as more trustworthy by potential applicants.

P&O Cruises named as headline sponsor of Bafta TV Awards

The line will present its own ‘Memorable Moment Award’ at the annual television awards, which will be voted for by members of the viewing public

Sandals adds nine new commissionable tours and excursions

New options include opportunities for clients to visit Bob Marley’s birthplace in Jamaica or take a catamaran cruise along the Bahamas coastline

Jet2holidays to restore free resort flight check-in service

The service will return at the end of April, initially in Cyprus, after being suspended due to the pandemic

Latest Tui advert showcases best of city breaks

The 40-second spot is the second instalment of Tui’s ‘Live Happy’ campaign, which was developed by advertising giant Leo Burnett

Tech firm to offer agents affordable marketing solutions

Travelgenix has partnered with Travel Marketing Systems (TMS)

Travel technology summit to explore cyber security and TikTok

Travel technology summit will look at how to harness Gen Z through TikTok