To celebrate the launch, the tour operator announced on Thursday (29 June) that agents can win a spot on an exclusive fam trip to Dubai by making any Dubai or Arabia package booking between 29 June and 10 August.

Agents who make a booking for any of the Jumeirah Hotels & Resorts properties will receive an extra entry in the draw, as the luxury hotel chain is sponsoring the fam trip. 

Trade partners, Gold Medal added, will also be offered double Farebank Rewards on bookings made between 29 June and 31 July.

“Dubai remains one of Gold Medal’s top destinations, and is, of course, a key focus of the brochure, as is Abu Dhabi,” said head of product, east Deborah Wadhams. 

“But delve a little deeper into the unique landscapes of Arabia and you will find the likes of Oman, Qatar, Ras Al Khaimah, Jordan and Fujairah are becoming increasingly popular, making their way into the hearts of those who visit.” 

The brochure launch will also be supported by a sales blitz, with trade partnership managers on the road visiting agents across the country.