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Agency pledges to 'rescue' people's summers with dramatic lates pitch

Marketing
Will Payne
30 June 2023

An agency has boosted its marketing efforts in an attempt to capitalise on a continued uptick in demand for late bookings.

Barrhead Travel’s SOS – Save On Summer campaign launched at the beginning of June with a new television advertisement, which has been designed to create a sense of urgency while retaining a playful spirit.