The specialist tour operator announced in mid-April it was refocusing its summer proposition on walking holidays as part of a rebranding exercise, which aims to align its wider portfolio under one cohesive identity.
Rolled out across ITV, Channel 4 and Sky this week, the new ad aims to attract customers to Ingham’s new ethos by showcasing a raft of breathtaking sceneries, from Lapland to Italy.
“For the first time as a brand, we are able to showcase all our products together under one shared purpose - that it’s great outdoors,” marketing director Anne Williams said on Thursday (22 June).
“Getting outside in nature is something we, at Inghams, are really passionate about, and it goes all the way back to when Walter Ingham was inspired to take his first group to Austria back in 1934.”
