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Marketing

Portugal’s Tap reintroduces stopover scheme to boost tourism
The scheme, which was initially launched in 2016, allows travellers to extend their stopover in Lisbon or Porto from five to 10 days
Advertising watchdog bans 'misleading' Butlin's advert
The ruling referred to a post on Butlin’s’ Facebook page seen on 12 October 2022
Holland America Line to host 350 UK agents on its ships this year
Agents invited to spend a day onboard one of three HAL ships, which will be calling in five UK ports this year
Cunard embarks on winter 2025 sales blitz across 70 agencies
The line’s sales team will visit more than 150 agents scattered across 70 stores to promote the new winter 2025 season
Agents star in new Abta campaign to help trade attract and retain new talent
The two-minute video is the latest phase of the company’s #BePartofTravel campaign
Nevis's new sales and marketing chief to visit UK this month
The Caribbean island has appointed Pheon Jones to the director role
Irene Hays: Huge opportunities ahead for agents as Brits keep spending on holidays
Hays Travel owner and chair Dame Irene Hays told Hays IG members to focus on profitable markets as wealthier Britons continue to splash money on holidays
Iceland’s Play recruits new sales and marketing chief
Adrian Keating joins from Norse Atlantic Airways
Watch: WTM London unveils new marketing campaign ahead of 2023 show
The new campaign has been launched with a video and will feature on the company’s social media channels
EasyJet holidays extends trade exclusive promotion
The trade code can save customers up to £200 on packages for summer 2024 bookings
Which? blasts OTAs over price hikes for flight extras
Which? says OTAs are charging too much for airline ancillaries
Lufthansa rapped by advertising watchdog over 'misleading' advert
It comes after a poster for the carrier featured an image which the authority deemed to give a misguided impression of the airline’s environmental impact
Homeworking agency launches new platform to share fam knowledge
Birmingham-based Holiday Franchise Company said the new technology will help its franchisees make the most of their fam experiences and new-found product knowledge
Uptick in brochure demand signals 'continued growth' in package sector
Orders are up 20% year-on-year from January 2022 to 2023, and 34% more brochures have been despatched
Travel Marketing Awards early-bird rate set to close on 28 February
Call for first round of entries to Travel Marketing Awards, with discounted rate set to end on Tuesday 28 February
AmaWaterways calls on influencers for new marketing push
River line partners with Jerne to tap social media marketing talent
Michelle Laverick and Maxx Wyndham join Marketing Radar senior team
Newly-promoted commercial director Laverick and technology director Wyndham to work alongside managing director Chris Hazeldene
Specialist Inntravel bolsters top team with three new hires
Activities specialists signals growth plans with trio of new execs spanning commercial, sales and marketing
TTC consolidates loyalty programme across touring brands
The Travel Corporation launches new loyalty scheme spanning its touring brands
Classic Package Holidays reveals first-ever print brochure
Classic Collection brand packages up a new print collection for agents, covering 12 short-haul and 10 long-haul destinations
Travel Marketing Awards and TTG Media extend media partnership
This year’s awards to introduce new accolade, in association with TTG Media, recognising campaigns or projects genuinely showcasing brands’ commitment to diversity, equity and inclusion
Web provider claims new client every day as travel sales soar
Travelgenix sees agents embrace web sales as Covid business survivors gain in confidence
Celebrity Cruises to bolster trade team with three new roles
Line on the lookout for two strategic account managers and one regional sales manager, and has its sights fixed on recruiting a dedicated trade marketing manager in the summer too
Uniworld hosts ITV's Good Morning Britain onboard River Tosca
The live segments featured presenter Andi Peters sharing details of ITV’s latest competition from the sundeck of the all-suite ship