The new National Express brand debuted in January and has seen its business soar during its first quarter owing to what Smyth described as a“phenomenal” response from the trade.
Over the past three months, brochure requests have gone up 400% year-on-year while sales of UK tours, which represent the majority of Touromo’s business proposition, are up 50%.
“Agents play a really important part in working with our customers,” Smyth told TTG on Friday (31 March). “Lots of people still want to book face-to-face – and we understand we need agents to do that.”
