The company, which only launched earlier this year and is backed by coach giant National Express, has unveiled its Platinum Collection of trips including six new itineraries such as a 17-day Grand Tour of Italy and the two-night Epicurean Experience in Marlow.

Helen Smyth, head of leisure at Touromo, said: “What a first month we’ve had – the response from our travel agent partners has been phenomenal, and brochures have been flying off the shelves. 

“Our new Platinum Collection Holidays are perfect for those who appreciate the finer things in life, with expertly planned itineraries and extra touches designed to delight and surprise our guests.”

The new programme features tours with stays at four- and five-star hotels in the UK, as well as some itineraries chosen for “being unique, in a stunning location or simply just the trip of a lifetime”.

Touromo, which offers day trips and breaks across the UK and Europe, has brought together seven local UK-based coach travel brands. The operator has launched a multi-channel marketing campaign, as well as a new website including a dedicated online login for agents.