Touromo – backed by National Express – brings together seven local coach travel brands to provide holidays under a single name. John Boughton, managing director of Touromo, said the company had "ambitious plans" to become a major player in the UK coach holiday sector.
"There is a strong demand for holidays and day trips and we know that customers are looking for more choice in the way they can travel but don’t want to compromise on quality or comfort," he said.
New trade-friendly coach tour brand eyes slice of UK market
Operators
Will Payne
10 January 2023
A new agent-friendly coach brand backed by one of the country’s main operators, offering day trips and short breaks across the UK and Europe, has been launched to the trade.
The Touromo brand debuted in January
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