Marketing

Travel Counsellors star in homeworking giant’s peaks campaign

Brand’s key marketing drive focuses on “real customer experiences”

Kuoni to place focus on 'value and trust' during peaks

The firm will run a new marketing campaign throughout January and February

Watch: Abta members’ customers star in peaks social media campaign

The campaign was designed to promote and support members during the busy booking period

New Ukraine tourism campaign launched to highlight ongoing need for relief

It comes after data revealed 50% of Brits are no more alarmed about the war than when it started almost 300 days ago

TTNG's turn-of-year marketing campaign to ‘highlight agents’ value’

The You Can Count on Us campaign includes a personalised retail window display

What can TikTok tell us about travel? TTG reveals the most searched destinations

TikTok has shared insights into some of the top-performing travel campaigns of 2022

Luxury agent named as top entrepreneur by The Telegraph and Natwest

An agent included in the 100 Female Entrepreneurs to Watch list plans to collaborate with other winners and will benefit from a wealth of business coaching

Kuoni marketing boss Dean Harvey to leave in December

Kuoni’s marketing chief to leave as peaks campaign kicks off

30 Under 30: Introducing ‘happiness expert’ Les Latchman

A marketing role with Intrepid gives Les the opportunity to indulge in his passion for photography

How Liz Truss became the face of Thomas Cook short stays

As the nation reacted to the prime minister’s departure, after just 44 days, the travel industry has provided some tongue-in-cheek responses

P&O Cruises recruits Sam Fender for final ‘Memories’ ad

Line becomes the first brand to secure a Fender track for use in a major ad campaign

‘Trust is the number one currency in travel marketing’

‘Everyone is wanting to book travel with someone they trust. It’s up to travel companies to think about how they can create that.’

Diversify imagery or risk alienating consumers, influencers warn

The travel industry is missing out on “a huge amount of business” by failing to include diverse audiences in its marketing, delegates at the TTG Luxury Summit heard

Morocco extends promotion partnership with easyJet

Morocco looks for long-term partnership with easyJet

Cathay Pacific appoints new Europe sales and marketing boss

Cathay Pacific confirms Paul Johannes as new London-based European sales chief

Gold Medal sets out plans to raise profile of Pure Luxury brand

Trade-only group’s ultra-luxury brand to be given more of a platform, marketing director Sarah Lancashire tells TTG

Pure Luxury to launch ‘biggest-ever’ agent campaign

Gold Medal luxury brand to kick off autumn with agent incentives, with top-performing agents receiving an overbranded brochure to support the campaign

10 ways to promote sustainability in your marketing

Spreading the word on sustainability can make customers think positively about your brand – which may lead to more bookings

Not Just Travel unveils more agent initiatives

Not Just Travel unveils ’the New NJT’

Visit Maldives selects SLC as new trade agency

Indian Ocean destination wants to “strengthen presence” in UK

Agency launches ‘beat the gas bill’ long-stay packages

Thorne Travel is promoting long-stay holidays as an alternative to paying soaring energy bills this winter

Agents bring back Beyond the Bookings planner for 2023

Third edition of marketing guide for independent agents will be released in October

Tourism New Zealand to launch new trade training campaign

The If You Seek campaign will help agents sell the destination

Not Just Travel's new campaign to help agents profit on late summer market

The Holiday Heroes campaign ’puts the value of travel consultants’ services at the centre of consumer’s minds’