Premiering later on Friday (17 March) during Gogglebox, the 40-second ad shows how customers can book all their flights, hotels and experiences through Tui. 

“At Tui we are committed to creating enriching and lasting memories for our customers, and the concept behind this film is to highlight the kind of moments that travellers will remember forever when they book a Tui City Break with us,” said chief marketing officer Katie McAllister. 

Developed by advertising giant Leo Burnett, the spot also showcases some of the 61 city breaks available on Tui, including New York, Paris and Barcelona, and the experiences available at each destination. 

According to Mark Elwood, executive creative director at Leo Burnett UK, the ad “democratises city breaks” by showing Britons how easy it is to book a getaway. 

“We’re confident that the film, and the holiday feeling it portrays resonates with audiences, and we hope to see customers travel on a Tui city break with us in the near future,” he added. 

Over the past few years, Tui has significantly expanded its portfolio, going up from 121 hotels in five cities to 3,500 hotels in 61 destinations.