President Paul Ludlow said P&O’s sponsorship of the awards would "bring together two iconic British brands".
"Just like holidays, TV provides escapism from the every day – the Bafta Television Awards represent a huge variety, with programming and talent which truly celebrates the best of the best," he said.
BBC One medical drama This Is Going To Hurt as well as HBO’s The White Lotus are among the nominees at this year’s awards, which will take place on 14 May.
