Laverick, who joined the business in November 2021, has been promoted to the role of commercial director, while Wyndham, who has been with Marketing Radar for more than 10 years, takes up the role of technology director. The restructure, designed to support Marketing Radar’s growth strategy, comes as the business enters its 21st year.

"The business has gone from strength to strength over the past few years despite the pandemic, where we saw the business direction evolve to support our clients’ changing needs," said Hazeldene. "As we continue to build back stronger, we are reshaping our strategy for growth based on technological advances with a focus on delivering more for our clients."

Hazeldene said Laverick’s arrival had bolstered Marketing Radar’s expertise across tour operating, commercial and marketing. "It has been a real breath of fresh air working with her," he added.

Wyndham, meanwhile, is credited by Hazeldene with driving technological development across the business. "He has in-depth experience of all our clients’ needs and challenges, and is perfectly placed to support the business growth from a technology perspective over the coming years," said Hazeldene.

On the restructure, he added: "I’m really excited about Michelle and Maxx working alongside me, and about what we can achieve together in developing and implementing commercial strategies in accordance with our company goals and objectives. Michelle will also work closely with existing customers to ensure their needs are being met, whilst also focusing on acquiring new business."

Marketing Radar clients include Abercrombie & Kent, the Advantage Travel Partnership, Celestyal Cruises, CV Villas, HF Holidays, Mark Warner Holidays, Neilson, Ramblers Walking Holidays, Skiworld, Sunvil and Wendy Wu Tours.

Laverick said one particular area of focus since she joined the business had been to help clients better understand changes in customer and prospect behaviour due to the pandemic, and the knock-on impact of these on booking patterns. "This improved insight has led to more efficient and effective communications, improved ROI, increasing sales and maximising revenue streams," she said.

Laverick added she was excited, in her new role, to "drive the business into the next phase of growth". "There has been a focus on simplifying Radar’s own marketing proposition and brand positioning, to ensure potential clients understand how Radar technology can improve their overall business and marketing processes."

Wyndham added: "With a solid strategy for the future, we’re starting 2023 in the best possible way. As we continue to enhance and improve our flagship service, we have a range of innovative and exciting projects nearing fruition."