Keating, who joined the airline on Wednesday (1 March), was most recently vice-president of sales, marketing and distribution at Norse Atlantic Airways and has previously held senior roles at Air Transat and Malaysia Airlines.
He will oversee Play’s teams across sales, distribution and cargo.
“This role offers a fantastic opportunity to lead a talented team and I look forward to contributing to Play’s continued success and growth, and to helping shape the future of the airline industry through innovative and forward-thinking strategies,” Keating said.
