Flights to Toronto’s Hamilton airport from Reykjavik will get under way from 22 June, with UK feed from Stansted and Liverpool airports.
Play is offering five Stansted flights a week to Reykjavik, and two from Liverpool, which can be paired with the new Toronto route.
Fares lead in from £169pp when booked by 31 January, rising to £209pp from the start of February.
Play plans to operate 10 aircraft this summer, flying to nearly 30 destinations in Europe and North America.
Chief executive Birgir Jonsson said: "I have been eagerly anticipating the launch of ticket sales for flights to Canada, as it will be a major market for us at Play.
"I am excited to be able to offer more people the opportunity to travel between North America, Iceland, and Europe at affordable prices."
