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Advertising watchdog bans 'misleading' Butlin's advert

Marketing
Will Payne
8 March 2023

The Advertising Standards Authority (ASA) has ordered Butlin’s to remove an advert from its Facebook page which it deemed would "likely mislead" customers.  

Butlin's Bognor Regis

The post, seen on 12 October 2022, stated: "Staying at home for four days of fun could cost at least four times as much money as a family break at Butlin’s." 

Two columns were headlined "staying at home v a family break at Butlin’s", with the first column listing various activities outside of Butlin’s and their price. 

The second column claimed entertainment across four indoor venues, swimming, access to the soft play area, rides in the fairground and access to a pantomime show at Butlin’s were all included in the price.