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Uptick in brochure demand signals 'continued growth' in package sector

Marketing
Will Payne
24 February 2023

An increase in the number of agencies requesting brochures has reflected the "continued growth" in the package holiday sector, according to new data.

High street agencies, homeworkers, tour operators and many other travel firms are bracing for a critical month (Credit: Matthew Feeney/Unsplash)

(Picture: Matthew Feeney/Unsplash)

BP Travel Marketing by Menzies Distribution (BP) has continued to see strong demand for travel brochures in 2023 after it saw a 130% increase in orders last year following the easing of Covid-19 travel restrictions.

So far, 2023 has seen another period of significant growth, with orders up 20% year-on-year and 34% more brochures being despatched.

The company said the figures show the bounce-back in the holiday sector post-pandemic remains strong, with the upward trend continuing throughout the first two months of the year.