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Marella Cruises launches Cruise Month campaign 'earlier than ever'
It includes the line’s latest TV advert, which will be aired across daytime slots on ITV until 30 September
Explore said the ad would 'challenge the norm' that it is only younger people that go on adventure holidays
Explore 'to challenge adventure travel norm' with new TV ad
Explore MD Michael Edwards said the adventure specialist was excited to get the ad out ’at a time when there still aren’t many travel brands out there making a big noise’
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Great Lakes USA to launch new UK and Ireland trade marketing campaign
It comes after the company paused activity in the region due to the pandemic
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TTNG launches new marketing campaign to 'bring the fun back to travel'
The campaign will offer agents printed window display materials for retail stores, including a personalised banner with the members’ business name
Julia Lo Bue-Said: 'We’re refocusing on the future; the key things are our people and strategy'
Advantage chief honoured at Travel Marketing Awards
Julia Lo Bue-Said was among several Extraordinary Award winners, and was recognised for her ’exceptional’ leadership role during the pandemic
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Travel Marketing Awards 2022 winners revealed
On the Beach, Intrepid Travel, Tui and G Adventures among those to be honoured for their efforts to keep travel in the spotlight during the pandemic
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Inclusive marketing images are a hit says Celebrity
Downloads show demand for diverse imagery
Suzi Ruffell will present the 2022 Travel Marketing Awards on 11 July
Comedian Suzi Ruffell to host 2022 Travel Marketing Awards
Ceremony to be held at the St Pancras Renaissance Hotel in London on Monday 11 July
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Luxury operator in Cancer Research UK partnership first
Connoisseur Travel Collection signs fundraising partnership with leading charity
Dead Sea mud baths are featured in G Adventures’ latest campaign
G Adventures campaign aims to spark wanderlust
New G Adventures campaign asks ‘When was the last time you felt like this?’
The first article showcasing living spaces is now available on Houzz's website
Celebrity launches ‘shop the look’ option for newest ship
Articles on the line’s interiors and links to products will be uploaded to interior design platform Houzz from this month
JG chief executive Andy Freeth said the liveried coaches were a great way to drive brand awareness
JG Travel Group expands fleet of branded coaches
Chief executive Andy Freeth said the group, which operates the National Holidays and Just Go! Holidays brands, would look to expand its fleet further later this year
"Slow travel" could mean choosing to travel via rail, or participating in "responsible activities" such as cycling and hiking
Spain reveals 'slow travel' sustainability campaign
The #SlowTravelSpain campaign will highlight sustainable forms of travel across the destination and its islands
L-R: ArrangeMY Escape’s Ryan Sowney, Bethany Brandwood, Judith Clarke and Jennifer Lynch
How valuable are marketing apprenticeships?
Marketing apprenticeships can be a useful way to upskill existing staff or bring in new expertise. Three agencies talk about the impact they have had
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Agents encouraged to use cruise trade tool
Session leader Damian Gevertz said the portal supplied a "vast" cruise database, all in one place
Managing director John Warr said the group, which is known for its cruise expertise, was ‘missing’ out on touring and adventure sales
Travel Village Group reports ‘incredible’ sales uptick
In a survey last year, 98% of customers judged the agency as good to very good when it came to customer support during the pandemic
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Israel launches campaign to celebrate Tel Aviv Pride
The Back To Tel Aviv Pride advertising push will be promoted on digital billboards across New York, Amsterdam and London
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Plastic-free brochure packaging scheme launched
The new initiative by BP Travel Marketing and Explore Worldwide will reduce carbon impact by 13%
BA will fly to Saint Lucia nine times a week this winter
Saint Lucia unveils summer-themed marketing campaign
The Summer Saint Lucia Style initiative aims to showcase what the island has to offer for a summer holiday
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Thomas Cook reveals next marketing steps
Thomas Cook has capitalised on its strong ready-made Google ranking, its head of marketing has said
Travel Marketing Awards 2019 winners
Travel Marketing Awards announces shortlist for 2022
Awards will recognise the best marketing campaigns as travel restarted
Why Vibe is the solution to your tired tech
'Prepare for Google Analytics overhaul' travel warned

Andy Headington, CEO of digital marketing agency Adido, stressed that rather than an update, this was a complete overhaul of the system and businesses need to be prepared.

He advised smaller travel companies to look beyond the market leader. 

“Google Analytics is what we’ve been using for over a decade. It’s all going to change over the next year. GA4 is a new tool to get to grips with,” said Headington.

"[by July 2023] the car you’ve been driving isn’t going to work and you’re going to have to get into a helicopter.”

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Travel spend 'ring fenced' despite cost-of-living crisis
Many consumers still spending on travel despite impending household bill rises
EasyJet holidays carried 400,000 passengers in Q3 2022 helping it achieve record profit
EasyJet holidays reveals new brand campaign and logo
The campaign will be the ‘biggest standalone marketing activity’ the tour operator has undertaken since it launched in November 2019