The campaign will be the biggest standalone marketing activity the tour operator has undertaken since it launched in November 2019 and will run across digital, social media, radio and out of home.
It also sees the return of “hide & seek”, the company’s very first venture into TV, re-edited to emphasise the brand and proposition.
The campaign and new logo have been developed in collaboration with communications agency VCCP to encourage holidaymakers to “find their perfect package holiday”. The full advert first aired on Monday (2 May) at 9.15pm on ITV.
