The campaign includes its latest TV advert – entitled Live Happy – which will be aired across TV channels, such as ITV, until 30 September. The advert will be the most the brand has ever invested in television advertising in its history.
The TV advertisements will be supported across organic and paid social media, email marketing, and national press adverts.
Marella is also offering a £300 discount promotion on selected cruises departing between 1 January 2023 and 31 December 2023, which is also valid on agent bookings.
Chris Hackney, managing director at Marella Cruises, said: "We’re pleased to be launching our Cruise Month campaign earlier than ever, as we know the demand is out there from consumers. We’ve seen bookings for this year bounce back to pre-pandemic levels and we want to build on this for 2023 and beyond.
"Given the rising cost of living, we know that offering good value for money is crucial, and we continue to offer all-inclusive as standard across our ships, allowing customers to budget more effectively for their cruise."
