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JG Travel Group expands fleet of branded coaches

Marketing
8 June 2022

JG Travel Group has expanded its fleet of branded coaches to 60 to strengthen the group’s domestic touring capacity.

JG chief executive Andy Freeth said the liveried coaches were a great way to drive brand awareness

JG said the additions meant the number of coaches featuring either its National Holidays or Just Go! Holidays brands had more than doubled.

Andy Freeth, JG Travel Group chief executive, said the company had been aiming to increase the number of livered coaches featuring on the group’s tours, especially those operating National Holidays tours.

“We’ve worked with our coach operator partners to be able to achieve this and it doesn’t stop here – both brands will have more added later in the year," said Freeth.

“Liveried coaches are a great way to drive brand awareness across the country, both in the resorts we visit and also along the road networks they travel.