Explore worked with creative and production agency Fall Off the Wall on three versions of the feature, which profiles Kate and her daughter Mia.

"A taxi pulls up outside their home and they’re both buzzing with excitement," said Explore. "Kate puts down her tea and fusses over Mia, reminding her to be careful and to look after herself.

"The story then plays out with a reminder [from Kate to Mia] to feed Pebbles, providing a little twist."

Scroll down to watch the ad.

Explore managing director Michael Edwards said the advert was designed to "challenge the norm" that it is only teens and young adults who go on adventure holidays.

"We are a really inclusive company and know travellers in their 40s, 50s, and more, are adventurous and travelling in great numbers," he said.

The ad will debut on Friday (5 August) across Sky and terrestrial channels, including Channel 5, Sky Atlantic and Sky Arts.

"We’re delighted to launch this TV ad at a time when there still aren’t many travel brands out there making a big noise," Edwards continued.

"Since the beginning of the year, when travel really started to return, we’ve been intent on really investing in our marketing and brand to remind people of the opportunities and excitement of adventure travel."

Marlon Griffin, Fall Off the Wall creative director, said: "With the travel industry opening up again, this was a wonderful project for us to develop.

"We loved bringing to life our clear idea with a playful sense of adventure and discovery."