Travel firms must take a data-driven approach to creating more effective diversity, equity and inclusion policies such as adopting “simple metrics” and KPIs to track their progress – or risk failing to accurately measure “tangible change”.
“How can you know what action you need to take without knowing where to properly focus your activity?” asked Sarah Churchman, chief inclusion, community and wellbeing officer at PwC, of delegates at TTG’s Fairer Travel Diversity Forum.
