That was the message from Sarah Churchman, chief inclusion, community and wellbeing officer at PwC speaking to delegates at TTG’s first Fairer Travel Diversity Forum.
Churchman urged travel businesses to put in place “simple metrics” and set KPIs to chart their progress - stressing that without such methods in place “tangible change can’t be accurately measured”.
“How can you know what action you need to take without knowing where to properly focus your activity?,” she stressed.
