People want to do the right thing, but they need us to make it easy,” said Rochelle Turner, global B Corp impact manager at Intrepid Travel, in the penultimate TTG Sustainable Travel Heroes workshop.
Focusing on positive-impact travel, this educational session emphasised how the strongest travel memories are often made by connecting to local communities; how fostering these connections creates a higher net promoter score (NPS) – a key indicator of customer satisfaction and loyalty; and why it’s up to the industry to create sustainable experiences – not the individual.
