The 15-day Venice and Mediterranean Sea package, featuring sailings on Uniworld’s La Venezia ship and Seabourn’s Seabourn Quest vessel, is completely sold out having only gone on sale in August.
The itinerary, which has been packaged up by Uniworld, has two departures on 5 July and 30 August next year.
Speaking to TTG on Thursday (4 December), Lynn Narraway, Seabourn UK and EMEA vice-president, confirmed both brands were now discussing launching more product for 2027.
“Our travel partners have really got behind it,” Narraway said. “I know that Uniworld is now working with a lot of our agency partners as well. Quite of few of them have sold it, like Bolsover Cruise Club, because they have to buy the package through Uniworld.
“New partnerships have been created. We love those new partnerships.”
Narraway added that the package has ensured Seabourn – part of the Carnival Corporation – had access to a different customer database.
The move to offer “two distinct but complimentary cruises within one package” came after the river line commissioned research which revealed 85% if its customers had booked an ocean sailings.
Narraway said the research revealed “lots of Uniworld guests” had previously sailed with Seabourn.
“There’s a really synergy not only between the guests but also between the two brands,” she continued. “We’re very people centric. We get on very well with Uniworld. We have a very similar ethos to them. They’re very easy to work with.”
Looking ahead Narraway hinted at possibly setting up a similar partnership with one of the touring brands within The Travel Corporation.
“We’re hoping to have more product for 2027. Uniworld, of course, is part of The Travel Corporation so there are other brands that they have,” Narraway said.
“Long-haul touring brands, for example? We might partner with them.”
Angela Sloan, Uniworld sales director UK, Ireland and Europe, said: “The collaboration with Seabourn has been excellent from the start. They've been brilliant to work with, and we’ve been able to market to each other’s top-selling agents, bringing value to both brands and to agents themselves, introducing them to new and different products.
"There are lots of synergies between our brands in terms of product, levels of luxury and customer base, and it has made for a really fruitful partnership.”
