Skip to main content

Inclusive marketing images are a hit says Celebrity

Marketing
Debbie Ward
1 July 2022

Over 200 companies have downloaded Celebrity Cruises’ inclusive imagery since the company made its photo project featuring under-represented people open source at the end of March. 

8

The resource has 100 images of people representative of a range of races, sexualities, genders and disabilities, shot by major photographers including Annie Leibovitz.

“If you look at travel marketing today it is still mostly white, mostly mum and dad and 2.4 kids,” pointed out Jo Rzymowska, president and managing director, EMEA for Celebrity Cruises.

Speaking at this year’s International Women in Travel and Tourism Forum in London, she explained how in pursuit of  “authentic imagery” Celebrity had also used non-models for the All–Inclusive Photo Project shoots.