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Marketing

Running a successful client event
Swords Travel associate David Knight ran his first client event in January. He explains what it was like to plan and weighs up its success.
The Travel Network Group launches ‘Next Stop’ marketing campaign
Retail window campaigns, social media content, overbranded videos and email marketing will be available
Ella Dunham joins Exsus Travel marketing team
Former First Class Holidays and Travel Counsellors marketing executive joins luxury tailor-made specialist
7 top tips for luxury travel marketing
Expert digital marketing agency Jadewolf shares advice for attracting affluent travellers
Tapping into Africa - online training platform Africa Hub
Online training platform the Africa Hub helps travel sellers boost their destination knowledge, sales and marketing skills
Webinar: How to market luxury travel with Jadewolf Marketing
In this masterclass, we discuss with Jadewolf Marketing what methods, media and platforms are the most effective for appealing to affluent customers and the luxury traveller, as well as how the pandemic has changed buying behaviour
'We're booking with agents', say older travellers
Silver Travel Advisor survey shows big swing away from booking direct
Brochures: Turning over a new leaf
Gone are the days of brochures acting as hotel catalogues. These tour operators are shaking up the look and feel of their offerings, and agents are now viewing brochures differently
New talent focus for Travel Network Group training revamp
Consortium launches new training programme for members, covering recruitment and development of new and existing talent, as well as marketing and wellbeing
Travel Counsellors receive double Gold rewards
Strong peaks period sees Travel Counsellors double the number of Gold Weekends for its agents
Agent brochure demand 'back to pre-pandemic levels'
Distributor BP Travel Marketing reported a 130% increase in orders from December to January
Australia launches ad campaign as reopening nears
Tourism Australia to spend £21 million to kick-start visitor return
Major Travel launches social media marketing tool for agents
New trade marketing platform will allow agents to flag and support individual offers more easily
Jet2holidays offers agents chance to win £5k marketing spend
The three winners, along with five runners-up, will also win a place on an Indulgent Escapes fam trip
Pandemic-inspired travel recruitment group marks first anniversary
’In an ideal world, I hope for it not to exist – I don’t want to see this many people still out of work in a year’s time,’ Travel Industry Recruitment Opportunities founder Danny Giles tells TTG
The Travel Network Group launches new marketing campaign
‘A Fresh Perspective’ will provide members with assets such as a retail window campaign and social media content
How to stand out from the competition this year
As we begin a new year, Abra Dunsby gleans expert advice on everything from boosting sales to operating more sustainably, to help agents hit the ground running in 2022.
TTG New to Cruise Festival 2021: Simon Cox sales & marketing training
Watch Simon Cox’s training session at the TTG New to Cruise Festival 2021
Kuoni to bring peaks campaign to the big screen
Operator reveals details of its turn-of-year push, which will be shown in cinemas for the first time
Advantage launches multi-channel marketing campaign
This includes customer magazines, a point of sale pack, social media support and dedicated cruise content
Czech Tourism launches online agent training platform
It comes as the association announces its new marketing strategy for 2022
Titan releases new Worldwide brochure for 2022/23
The 261-page booklet includes 150 tours across Canada, the US, Latin America, Asia, Australasia, Africa and Europe
Ex-Global Travel Group BDM sets up marketing business for agents
Bounce Back Media produces unique marketing assets, such as video, logos and graphics, for travel agents
Michelle Laverick joins Marketing Radar
Former HF Holidays, Collette, Wendy Wu Tours, Explore, Inghams and First Choice marketing chief to take up head of client services role with customer relationship management tech provider