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Marketing

Agents urged 'to put the joy back into travel'
Maintaining personal interaction with clients vital to staving off threat from online travel sellers, Abta’s Travel Trends conference told
Jet2holidays cleared by advertising watchdog over child prices
Advertising Standards Authority throws out complaint about differential child pricing in operator’s ads
Looking ahead to 2022 with the Travel Heroes' mentee agencies
As the TTG Travel Heroes hang up their capes, they leave mentee agencies Key Holidays and Destina Travel poised to welcome 2022 with positivity, fresh ideas and strengthened client and supplier relationships.
Abta calls for videos from members and customers for campaign
Association wants to create new video for its latest Travel with Confidence promotion
WTM London: Culture and heritage to boost Malta offering
Malta will look to hone on its culture and heritage as it looks to boost the quality of its hotel offering across the board in 2022
WTM London: Thailand looks to 'amazing new chapters' for 2022
The Tourism Authority of Thailand (TAT) unveiled its new “Visit Thailand Year 2022: Amazing New Chapters” marketing campaign at WTM London today
Advantage begins first direct mail campaign in 18 months
Consortium confirms resurgence in travel buying with marketing ramp up
Barbados appoints new tourism marketing chief
Industry veteran takes over at Barbados Tourism
The road to recovery: help for two agencies from TTG's Travel Heroes
With holiday bookings ramping up across the UK, the TTG Travel Heroes mentee agencies are looking to work with the suppliers to bolster their sales and marketing. Madeleine Barber reports.
How to reap the benefits of Clubhouse
Social media app Clubhouse has been making waves since its launch. Abra Dunsby hears from three travel professionals who have joined the Club.
Nevis marks website relaunch with agents' prize draw
Caribbean island launches agents’ promotion as UK flights return
Kate Kenward to head up Africa trade association following restructure
Atta to split into trade body and event organiser to navigate emergence from the Covid crisis
Agents relaunch marketing guide for 2022
It went on sale on 17 September and will be "in the hands of agents" by early December
Visit Tampa Bay reveals new global sales chief
Stefanie Zinke will bring an ‘impressive track record with both domestic and international travel trade and tour operators’ to the DMO, said chief Santiago Corrada
Royal Caribbean to sponsor Premier League Wolves
Cruise line agrees deal to become football club’s official training wear partner
How to define your brand's purpose
Tom Denton, head of new business at travel marketing specialist Digital Visitor, on why now is the time to define your brand purpose – and how to do so.
Thomas Cook reveals new slogan and app
New Thomas Cook slogan references predecessor as operator passes one-year milestone
Digital Travel Marketing Group launches to boost tourism's post-pandemic recovery
DTMG’s mission is to change how travel companies use digital technologies to engage with their customers
How customer data platforms can help agents market and sell more effectively
Customer data platforms (CDPs) allow travel firms to create a unified client database for a personalised experience. Gemma Robaczynski, head of EMEA at CDP Twilio Segment, answers our questions.
TV ad agency offering 'feasible alternative' for smaller brands
TV Response is looking to make television advertising a feasible alternative to Google’s "Pay Per Click" adverts
Share the #SaveTravelJobs message with these marketing assets
Resources include headers for email, Twitter and Facebook, as well as a #SaveTravelJobs MPU
JG Travel Group appoints new marketing director
Neil Hardy will take up the of director of marketing and e-commerce on 2 August
Attraction World to offer summer internship programme
The Birmingham-based business partnered with University College Birmingham (UCB) to host the course
Three specialists talk selling LGBT+ holidays
Three new LGBT+ travel specialists talk to Abra Dunsby about surviving the pandemic and offer tips for selling LGBT+ friendly holidays