To enter the competition, trade partners must create a "luxury masterpiece" by dressing their store windows or posting on social media. The competition qA launched on Tuesday (11 January) and will run through to 30 January.

The three most creative entries will each win a "Travel Made Simple" marketing campaign with Jet2holidays up to the value of £5,000.

 
As part of the prize, winning agents will be given a dedicated staff training programme as well as the bespoke marketing materials that can be used online, in email, on social media and in stores.

 
In addition, the winners – as well as five runners up – will also secure a place on a luxury Indulgent Escapes fam trip.

To enter, agents must create their designs, take a screenshot or photo, and then send them to Traderelations@jet2holidays.com. A winner will be announced every Monday from 17 January to 31 January. 

 
Alan Cross, head of trade at Jet2holidays, said 2022 is the "year of the holiday upgrade", given the recent easing of travel restrictions. 

"We are seeing strong demand from customers looking to getaway and indulge, so the opportunity for independent travel agents to grow their luxury business and boost sales is huge," he said.

"We have seen a large increase in sales for luxury holidays, and we want to do everything we can to help agents sell more luxury package holidays to drive business growth."