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Agent brochure demand 'back to pre-pandemic levels'

Marketing
Tom Parry
17 February 2022

Agent demand for brochures reached pre-pandemic levels last month, with distributor BP Travel Marketing reporting a 130% increase in orders from December to January.

Distributor BP Travel Marketing reported a 130% increase in orders from December to January

Parent company Menzies Distribution said it has seen “soaring demand” from agents as travel restrictions loosen across the global and holidaymakers regain confidence to book.

Menzies said the level of interest for BP Travel Marketing’s brochure products, which can be ordered by agents through its B2B service, TradeGate, was a “strong indicator for the health of the holiday sector”.

David McLellan, commercial and operations manager, said: “Since the beginning of the year we have seen travel agents return in large numbers to request tour operator titles.