The training broadly focuses on getting back to business and up-to-speed following the Covid crisis, and offers support in three key areas.

These are: helping members attract new customers; managing engagement with existing customers; and controlling the main touchpoints with customers during their booking journey.

Officially launched to TTNG’s more than 1,200 members last month, the Business Development Action Plan was drawn up late last year and was designed to respond to the need to help members shift their focus from "the exceptional circumstances of the pandemic back to business as usual".

Besides a focus on talent and recruitment, the plan features dedicated marketing training, with courses covering social media, local marketing, email marketing, data and search engine optimisation. All modules are available from TTNG’s online resource centre, The Hub.

Additionally, the plan features an Online Training Academy with links to additional business skills training and wellbeing resources, all pulled together thanks to partnerships with tourist boards, business partners and the group’s own training team.

TTNG chief executive Gary Lewis said: “After a tough couple of years, the travel industry is making a brilliant comeback, and we are pleased to launch the Business Development Action Plan to support our members with the tools they need to book more holidays and provide excellent customer service.

"One of the biggest challenges encountered by our members these past few months has been around recruiting new talent and retaining their existing teams. We believe our training programme can be used as a development scheme for existing teams, or as a new starter training pack, enabling new recruits to be trained with vital industry knowledge."