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Marketing

The perks of promoting lesser-visited destinations
Tom Denton, head of new business at marketing agency Digital Visitor, offers agents advice on promoting lesser-known destinations.
France reveals €10m marketing push to support 9 June reopening
Joint marketing campaign launched by France in the UK ahead of June restart
How to spot and deal with fake online reviews of your business
Fake reviews could mean losing out on a customer, even as holiday bookings increase. Steph Heasman, global director of customer success at review and customer insights platform Feefo explains how to spot them.
WTTC set to hold ‘face-to-face’ global summit
Three-day event will be held in Mexican resort of Cancun from Sunday
Kuoni launches flexible ‘Get Carried Away’ campaign
Operator plans “upbeat message” ahead of travel restart in May
The agents who are securing new business during the pandemic
Even during travel’s toughest year, agents have been working on marketing and customer service to secure new clients, discovers Abra Dunsby.
How to use digital marketing to drive short-term bookings
Simon Jones, managing director at Digital Visitor, explains how agents can utilise marketing to drive short-term bookings.
How to get the most out of working with influencers
To influence or not to influence; that’s the question for travel brands, says Farhad Divecha, managing director and founder of AccuraCast, who offers advice on working with influencers and measuring their effectiveness.
Jet2holidays launches campaign to boost agents social media presence
Operator will be giving advice to agents on how to capitalise on social platforms
Why analysing customer insights is critical to restoring trust in travel
Tony Wheble, chief executive and chairman of review and customer insights platform Feefo, explains how to instil trust in customers and use their feedback constructively.  
Four travel professionals on how they created podcasts during the pandemic
Want inspiration for starting a podcast in a pandemic? Abra Dunsby speaks to the travel professionals who made it happen, highlighting their hints and tips.
Peakes Travel Elite's Claire Moore reflects on the highs and lows of January
Claire Moore of Peakes Travel Elite looks back on last month and discusses her wins, from virtual events to government support.
Agent planner sales raise £450 for mental health charity

Homeworker Kate Holroyd, owner of Strawberry Holidays, and Mia Walmsley, founder of Footprint Travel in Prestwich, launched Beyond the Bookings in January to help agents stand out from the crowd in 2021 and win back vital business lost during the pandemic.

For every copy purchased, Holroyd and Walmsley donated £1 to mental health charity Mind with their total almost double what the pair had initially hoped to raise.

The 2021 marketing trends every travel business should be paying attention to
Anthony Rawlins, chief executive of Digital Visitor, reveals trends and insights from the company’s recent whitepaper that will help you market effectively in the current climate and beyond.
Industry needs to restore ‘damaged’ consumer trust
Rebuilding trust with customers after the refund delays crisis will be crucial
How an Instagram post helped this homeworker win back vital business
After being tagged in an Instagram post homeworker Maureen McKenna ended up booking holidays for more than one hundred people. She talks to Abra Dunsby about the post’s success and how it helped her through the pandemic.
Expert tips on marketing cruises this year
Effective marketing will help to rebuild consumer confidence in cruising and secure vital bookings. Abra Dunsby gets insider tips from industry experts.
Gold Medal steps up agent support with overbranded mag
Ten agents to get overbranded copies of operator’s new Worldwide Travel Magazine to inspire themselves and clients while travel remains all but on hold
Youtravel's Jessica Simpson joins Ginger Juice
Travel specialist social media firm makes BDM hire in anticipation of 2021 Covid recovery
Marketing advice from the creators of a new 2021 content planner
A new marketing planner, created by two Global travel agents, is helping consultants get ahead this year. Abra Dunsby speaks to its creators.
Thomas Cook seals promotion deal with Madeira
Fosun-owned brand agrees first UK marketing partnership
Digital marketing will be 'key' for successful peaks season
Traditional TV advertising set to be replaced by more digital turn-of-year campaigns
Meet Lyndsey Thomas, founder of a new venture that champions the trade
Lyndsey Thomas, founder of new blog and travel club Girl About Travel, tells Abra Dunsby about the brand’s offering and teaming up with the trade.
Top tips from a marketing chief for winning back customers
What can tour operators and travel agents do with their marketing right now to win back customers? Anthony Rawlins, managing director at tourism marketing agency Digital Visitor, offers his advice.