Claire Moore of Peakes Travel Elite looks back on last month and discusses her wins, from virtual events to government support
I decided to launch a series of virtual coffee mornings in 2021, each with a different focus and supplier partner. They’re a chance for us to catch up with clients and engage with them, and for us to be a bit sensitive with our marketing by inspiring people with armchair travel rather than posting lots of offers that would alienate our audience.
I planned for the virtual coffee mornings before we knew that there was going to be another national lockdown. Actually, I think having the lockdown helped us achieve more attendees, (not that it’s helped us in any other way at all!) as everyone is fed up, stuck at home and dreaming of holidays.
Our first coffee morning was with Explore, and we had 12 couples attend, so 24 people in total. We discussed Explore’s product, ethos and safety protocols, and we didn’t shy away from the “R” word – refunds – explaining that clients would get their money back if things went wrong. It certainly reassured them, and we ended up getting two bookings off the back of it, which was great.
We held a second virtual coffee morning two weeks later with Railbookers, focusing on their top five rail tours and their USPs. We had 22 attendees this time and off the back of it I had a great chat with a client who is hoping to at least get something booked for the UK this year. She was particularly reassured by the flexible booking terms, in case she needs to change her plans.
We’re planning two more virtual coffee mornings in February – an ocean cruise morning with Celebrity Cruises and a river cruise focus with Riviera Travel.