Expert tips on marketing cruises this year

With 2020 being a stormy year for the cruise industry and consumer confidence dented by sensationalist media headlines and stringent government advice, agents are going to have to work extra-hard and think creatively when it comes to marketing cruises in 2021.

Agents who combine inspirational content with accurate, up-to-date travel information and reassurance messaging – including cruise lines’ rigorous health and safety protocols and flexible booking policies – will no doubt reap the rewards, converting inevitable pent-up demand for cruise into bookings. Here, we speak to a selection of cruise lines for their guidance on effective marketing this year.