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Marketing

WTM Virtual: how will it work?
WTM adds two sessions aimed at marketing leaders
WTM to run two talks aimed at senior travel marketers
Tom Garzilli, Brand USA
Brand USA 'ready to go' with post-Covid marketing
US marketing organisation to steer consumers towards specific trade partners
Join the latest TTG seminar: Putting travel back on the map
Taking place on November 5 as part of London Travel Week the seminar will explore where the new opportunities lie for the sector
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TTG Travel Heroes host client evening with Destina Travel
It was the Hagley-based travel agency’s first-ever virtual event
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The skills you need to succeed in the new world of travel
Agents who hone their digital and communication skills will be best placed to survive the crisis, says Bernhard Steffens, SVP, Business Travel Agencies NECSE and WEMEA at Amadeus.
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The Holiday Franchise Company expands team
Birmingham-based firm announces two new appointments
Top tips for dealing with angry or upset customers
How emotions are influencing customer behaviour during the pandemic
How can travel businesses encourage their customers to have a positive emotional response to them during the pandemic? Inspiretec’s Richard Baker offers his guidance
Kirsten Hughes has been with Travel Counsellors for 25 years
Travel Counsellors launches new marketing drive for 2021
Homeworking firm is also rolling out a new digital training festival
Could an extra bank holiday boost Britain's summer 2020 domestic tourism hopes? (Credit: Aleks Marinkovic / Unsplash)
New £5 million campaign to boost domestic breaks
VisitEngland launches campaign to extend shoulder season this autumn
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Agents produce new marketing guide aimed at independents
Global members produce post-pandemic marketing planner for agents
Tobago's Castara Bay
How to regain consumer confidence using the WTTC Safe Travels stamp
The new WTTC stamp can reassure customers that health and safety is being taken seriously in their destination of choice. Madeleine Barber reports.
Tips for maximising the potential of email marketing during the pandemic
Tips for maximising the potential of email marketing during the pandemic
In a recent webinar by data analysts Validity, experts revealed how email marketing had seen a boost in effectiveness during lockdown, helping travel companies engage with and inform users. Abra Dunsby explains how to continue using the channel effectively.
'This climate offers an exceptional opportunity for businesses'
How to adapt your customer journey to succeed post pandemic
From marketing to making sales, there’s no element of the customer journey left unaffected by the Covid-19 pandemic. Madeleine Barber explains how to adapt to protect your business.
Why website speed is vital for a good user experience
Why website speed is vital for a good user experience
Andy Headington, chief executive of digital marketing agency Adido, explains the importance of a speedy website in today’s competitive marketplace.
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Destination Canada appoints new chief executive
Marsha Walden has been appointed chief executive officer of Destination Canada, effective from 24 August
How to practise mindful marketing in unpredictable times
How to practise mindful marketing in unpredictable times
In these uncertain times, travel businesses must continue their marketing efforts while being mindful with their messaging. Vaishali Shah, founder of marketing and branding consultancy Creative ID, explains how
Freeth has joined Inspire My Holiday as non-executive director
Andy Freeth joins Inspire My Holiday board
Former Travel 2 and If Only chief to take up non-executive director role at marketing outfit
Tips for promoting "new normal" trips
Tips for promoting "new normal" trips
Two travel professionals recently ventured abroad and promoted their experiences on social media to clinch sales. Abra Dunsby reports.
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Not Just Travel's Jo Hyder on leaving the corporate marketing world behind
Jo Hyder left the world of corporate marketing behind two years ago to become a Not Just Travel agent. She talks to Abra Dunsby about her career and what she’s learnt.
Icelolly's search figures are recovering (Credit: John Schnobrich/Unsplash)
'Here's why bias in travel matters'
"Unwittingly or not, the travel sector, like many others, is biased"
Dnata proposes Gold Medal and Travel 2 merger
Gold Medal and Travel 2 report social-driven sales rises
Agents have been given access to new videos, suggested itineraries and offers to boost bookings
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Ex-Princess PR director launches own comms agency
David Sanders’ PR42 will offer a “no coverage, no fee” option
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The importance of travel marketing in a Covid-19 era
Lori Suchcicki, senior vice president of advertising sales EMEA for BBC Global News, explains how travel companies can get marketing right during the coronavirus pandemic.
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Agent Matters: 'Think longer-term for your marketing strategy'
Agents agreed their marketing emphasis had shifted towards the ’longer term’ during last week’s TTG Agent Matters panel discussion