Marketing

Former Kuoni staff head up new content and marketing outfit

Ex-Kuoni senior copywriter and magazine editor Laura May launches new agency dedicated to the travel sector

Agent Matters revisited: marketing focus

Two months after TTG first spoke to them, we catch up with Meon Valley Travel’s James Beagrie, Kiri Dulay of the Micounties Co-Op Personal Travel Agents and Strawberry Holidays’ Kate Holroyd to hear how they are utilising marketing to help them through this difficult time for the travel industry

Hoseasons plans £1.5 million June marketing push

Staycation specialist hoping for July green light from government

Agent Matters: Revisited to catch up on marketing

Eight weeks on from the last marketing-focused Agent Matters panel, TTG will catch up with three agency representatives to hear about their marketing activity.

Break advertising rules and stress safety message says expert

Destinations should play it safe when promoting, says marketer

PR specialist Lotus reshapes management team

The travel marketing and representation agency has announced an internal restructure of its board

How Travel With Jules has achieved its most successful newsletter ever

Just because holiday travel has come to a standstill during the coronavirus crisis, it doesn’t mean your marketing should too – travel agent Julie Croucher talks to Madeleine Barber about how she achieved her highest-ever newsletter open rate during lockdown

TTG's Digital Destinations Festival 2020 - Seminar Session 1: Exclusive outbound market insight

In the first session of our #TTGDestFest seminar, Juan Gomez from travel analytics specialist ForwardKeys presented the very latest booking and search data for the UK outbound market – showing that interest in booking travel for departure later in 2020 remains high

Agent Janet Mactavish on staying creative during the crisis

Bookings might have dropped but one agent is trying to see the crisis as an opportunity to perfect other parts of her business and foster creative new ideas. April Hutchinson reports.

Agent Matters: 'Keep marketing human' to stay relevant with clients

From broadcasting themed family dinners on Facebook to hosting virtual quizzes - how to market effectively during lockdown

TTG's fifth Agent Matters focuses on marketing

TTG’s Abra Dunsby talks to James Beagrie of Meon Valley Travel, Kate Holroyd of Strawberry Holidays and Kiri Dulay of Midcounties Co-op PTAs to hear about their marketing successes and challenges during the coronavirus crisis

How to segment your database in time for the travel upturn

Segmenting your database now could help you prepare for the recovery of the market post-Covid-19, advises TTNG’s marketing manager Ross East.

Marketing on the agenda for TTG's fifth Agent Matters panel

TTG’s fifth installment of the Agent Matters series will focus on marketing, airing on 28 April at 11:05am

Is it time to start your own social media challenge?

Social media challenges are all the rage right now. Madeleine Barber investigates how agents can tap into this trend and use it to build a community during the Covid-19 crisis

Top tips for getting on your local radio station

Local radio is a highly trusted medium – particularly in times of crisis. Paul Nelson, travel consultant for broadcast PR agency Markettiers, offers his insight and tips for getting on the radio

Advantage launches #BucketListReboot campaign

The #BucketListReboot campaign aims to help members interact with their clients

Ginger Juice to host free social media webinar

There are already 70 trade, BDM and sales representatives signed up for the Ginger Juice session tomorrow (15 April) at 10am via Zoom.

It will cover topics such as how to sell a brand, promote a product using social media and create great content.

Attendees can also get advice on tools, advertising and strategy.

Bruce Martin, managing director of Ginger Juice, said: “This will be a fun, interactive webinar for all the hard working travel sales teams out there and will hopefully get people inspired and primed for when things pick up again.

How using and investing in technology could help future-proof your business

Travel brands that embrace social media and other technologies during the Covid-19 lockdown are more likely to survive and bounce back, claimed experts during the Israeli Ministry of Tourism’s recent online crisis management seminar. Andrew Doherty reports.

Sandals Resorts reassures trade in video message

Travel agents are the "backbone" of Sandals Resorts

Tenerife Tourism launches #WellBeBack campaign

The campaign’s video showcases Tenerife’s beaches, events and food

British Airways' 'misleading' advert banned

The December 2019 website and radio ad claimed consumers could benefit from a two-for-one flight ticket deal if they spend £10,000 on membership for the British Airways American Express Premium Plus Card.

However, customers would still have to pay carrier charges, taxes and fees for both tickets.

Although BA argued the adverts contained a disclaimer stating “taxes, fees and charges apply”, and even proactively amended this to “taxes, fees and charges apply per person” when complaints were lodged, the ASA ruled it was still misleading.

Top tips for creating evergreen content to inspire clients

Clients will no doubt be dreaming of when they can travel once again. Debbie Ward expains what sort of content to create for your agency website now to inspire them to travel once the coronavirus pandemic is over.

Meet three Travel Marketing Awards winners

What does an innovative marketing strategy look like? Charlotte Flach catches up with three winners of this year’s Travel Marketing Awards to find out and glean their tips

Q&A: Inghams marketing expert on refreshing a brand to target the right market

Inghams is refreshing its Lakes & Mountains product to appeal to a younger demographic